Forum evening about Conversion Rate Optimization in Copenhagen

Over 60 ProData consultants attended our Copenhagen Forum evening about conversion optimization by our guest speaker Ole Gregersen on DATE. A similar event was recently held in ProData Consult's Aarhus offices and due to the enthusiastic reception, and great feedback, we decided to organize the event for our Copenhagen based consultants.

The key areas covered by Ole were:

• Customer Insight through user testing and interview
• Using Google Analytics to understand problems and potential
• Online tools for collecting information about users and interactions
• Introduction to key topics in web-psychology, such as emotional and unconscious decision making, motivation and habits
• Usability: Learn to identify and resolve users' issues with insight into the cognitive load, memory and the user's mental focus
• Establishment of design goals and knowledge gathering to qualify design ideas
• Introduction to A / B split testing and segmentation and Google Analytics integration. Opportunities and Pitfalls

There were questions and answers throughout the evening.